When we think about substance use, we often focus on the substance itself. But a big part of what keeps people stuck is the beliefs we develop about it: what we expect it to do for us, and how we believe it supports us. In this video and article, I use drinking as an example, but the same ideas can apply to many kinds of substance use.
How beliefs about drinking develop
Many people become dependent on drinking as they develop beliefs about what it does for them. Over time, those beliefs can make it harder to handle certain situations without it. Two common examples:
- “It helps with my anxiety.” For example, feeling more relaxed in social settings.
- “It helps me cope with stress.” For example, getting through a hard day when things become difficult.
These beliefs often feel true in the moment, and that’s what makes them powerful. If something seems to work right away, it’s easy to keep reaching for it.
Looking at the bigger picture
It’s important to challenge these thoughts and look at our relationship with drinking from a bigger-picture perspective, not just the first few minutes or hours.
It may feel like it helps in the moment. But what does it create afterwards?
Anxiety and overthinking: We may believe drinking helps us feel less anxious or overthink less. But do we also count the worry, the regret, or the overthinking it can bring afterwards?
Stress: We may think it helps us feel less stressed or get through difficult days. But do we look at the guilt, regret or problems it may create later on?
Asking these questions honestly isn’t about judging yourself. It’s about seeing the full picture, so you can make choices based on the whole story rather than just the short-term relief.
A simple reflection to try
Think of one belief you hold about what drinking (or another substance) does for you. Then ask yourself:
- What does it seem to help with in the moment?
- What tends to happen afterwards, later that night, the next day, or over time?
- Is the belief still as true when I look at the bigger picture?
When counselling can help
This video and article are just meant to start challenging our relationship with substances. In session, I go more in depth: exploring the beliefs that keep the habit going, what’s underneath them, and healthier ways to cope with anxiety and stress. Learn more about addictions counselling and approaches like Cognitive Behavioural Therapy (CBT).

